Elevated Visibility with Nina Gibson

How to Leverage Evergreen Content for Your Holiday Marketing Strategy


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If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year.

Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. 

Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. 

In this episode:

  • Defining evergreen and legacy content
  • Why evergreen content is a really powerful tool
  • Creating different kinds of evergreen holiday content
  • Refreshing and updating is the name of the game right now
  • Ways to leverage legacy content for your holiday marketing strategy

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Catch up on the previous episode of Q4 Prep July:

  • 10 SEO Tips You Need to Know For Your Holiday Gift Guides

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

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Elevated Visibility with Nina GibsonBy Nina Gibson