Are K–12 EdTech conferences actually worth it for vendors—or just an expensive field trip? In this episode, we break down how to show up at conferences so buyers actually want to talk to you.

EdTech marketer Peter Polygalov and school tech director John Faig share real stories and hard-won lessons from both sides of the booth. They unpack why conferences still matter in 2025, why the real ROI comes from prep and follow-up, and how to think about conferences as brand-building and qualification, not quick closes.

You’ll learn how to:

• Decide which K–12 EdTech conferences to attend (and which to skip)
• Use conferences to deepen warm relationships instead of chasing cold traffic
• Ask simple, BANT-style questions to qualify leads quickly
• Spot the difference between buyer-heavy and PD-heavy events
• Measure success beyond badge scans and swag grabs

🎧 Listen if you’re:

• An EdTech founder, marketer, or seller betting big on conferences this year
• A K–12 leader who wants vendors to use your time more wisely

👉 If this episode helps you rethink your conference strategy, follow K12 EdTech Connection on your favorite podcast platform and share it with someone on the other side of the booth.