In this episode of the podcast "A Turn of Events," host Annette Naif interviews Karen Yankovich, the CEO of Uplevel Media and a LinkedIn marketing expert. They discuss how wedding and event planners can leverage LinkedIn to attract clients and grow their businesses.

Karen emphasizes the importance of establishing a strong personal brand on LinkedIn, as it can elevate your business brand. She advises event planners to showcase their unique qualities, add personality to their profiles, and use keywords that potential clients may be searching for. By making it clear who you are, who you help, and how you help them, you can attract the right clients.

When it comes to content, Karen suggests sharing educational and valuable information that showcases your expertise. She also recommends leveraging PR by sharing press coverage and tagging sponsors, hosts, and venues to increase visibility and credibility.

In terms of networking, Karen advises event planners to connect with relevant individuals and organizations on LinkedIn. She suggests reaching out with a warm and genuine message, mentioning common interests or connections. By building relationships and engaging with others' content, event planners can position themselves as experts and attract potential clients.

Karen also discusses the use of LinkedIn ads, noting that while they may be more expensive than other platforms, they can be effective when targeting the right audience. She recommends being intentional with ad targeting and managing expectations.

In terms of tracking success, Karen suggests keeping track of where clients and opportunities come from, whether it's through LinkedIn ads, connections, or other strategies. She also mentions the use of LinkedIn newsletters and publishing platform to share valuable content and engage with your audience.

Overall, the episode provides valuable insights and strategies for event planners to leverage LinkedIn effectively to attract clients and grow their businesses.

Quotes:

• Share content that's educational and showcases your expertise." (09:30 | Karen Yankovich)
• "Use LinkedIn groups to connect with potential clients." (23:42 | Karen Yankovich)
• "Be genuine and mention common interests when reaching out to connect." (34:06 | Karen Yankovich)
• “The first time you create a LinkedIn newsletter, you can invite your entire list to it, your entire connections to it, so that they follow it. And what's great about a LinkedIn newsletter is when you publish a LinkedIn newsletter, it goes into their inbox, their email inbox, not just their LinkedIn inbox.” (42:19 | Karen Yankovich)

Links

Connect with Karen Yankovich:

Website: KarenYankovich.com

Podcast: GoodGirlsGetRich.com

LinkedIn: https://linkedin.com/in/karenyankovich

Instagram: https://instagram.com/karenyankovich

Facebook: https://facebook.com/karenyankovich

Twitter: https://twitter.com/karenyankovich

YouTube: https://youtube.com/karenyankovich1

Connect with Annette Naif:

Website: https://www.naifproductions.com/​

Facebook: https://www.facebook.com/naifproductions

LinkedIn: https://www.linkedin.com/in/annettenaif/

Event Planners Society Facebook Group: https://www.facebook.com/groups/eventplannerssociety

Podcast production and show notes provided by HiveCast.fm