Summary: 

In today’s episode, Laura and Julia share five suggestions for professionals looking to improve their business through LinkedIn. Our hosts discuss the benefits of engaging with other accounts, joining active groups, and using recommendations and endorsements, along with ways to optimize your profile. LinkedIn is already a helpful tool for many, but often its most productive tools go completely unused. Listen in and find out how to make LinkedIn work for you!

Takeaways: 

1 - LinkedIn creators can profit by getting eyes on their content.

2 - Profiles should be created mindfully with the audience in mind.

3 - Posting consistently and authentically boosts your content and profile. 

4 - Engaging with other posts and profiles aids in creating new relationships.  

5 - Professionals should make use of LinkedIn recommendations and endorsements. 

6 - Joining and remaining active in relevant groups aids in creating new relationships.  

Today’s Resource Recommendations:

04:44 - Our previous episode! (https://youtu.be/NyMp4alIxXk)

04:50 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW

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Chapters:

00:00 - Introduction 

01:37 - How does Linkedin selling work?

03:45 - Suggestion #1: Optimize your profile

05:21 - Suggestion #2: Post consistently (and without AI!)

09:34 - Suggestion #3: Engaging with others

11:15 - Suggestion #4: Use recommendations and endorsements

12:51 - Suggestion #5: Join Linkedin groups

15:42 - Conclusion