<p>This week, on APG Grow Op Summer School, as part of our series on research, we spoke to Lindsay Zaltman, How to leverage metaphor analysis</p>

This week, on APG Grow Op Summer School, as part of our series on research, we spoke to Lindsay Zaltman, How to leverage metaphor analysis

How to Leverage Metaphor Analysis, Lindsay Zaltman

<p>In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one.

Grow Op gives strategic thinkers and creative tinkerers opportunities to grow.

Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

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In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

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How to Leverage Metaphor Analysis, Lindsay Zaltman

How to Leverage Metaphor Analysis, Lindsay Zaltman