Here are some quotes from the podcast:

“As soon as you start to identify with and sympathize with a character, without even knowing it, you start to adopt some of their values and viewpoints.”

“Motives are the primary way to determine if an audience will identify with a character or not. “

“Stories about those struggles, about facing that risk and danger are the greatest tool you have to exert influence over an audience.”

“So risk and danger are the consequences of failure, what would happen if something goes wrong?! The greater the risk, the greater the danger, the greater the excitement of the story”

“Don’t learn it in order to tell it! Tell it in order to learn it”

“When you are reading what is going down your optic nerve is not words and letters it is DOT patterns.”

“What reaches the conscious mind is much different than what reaches the sensory organs.”

“If your brain can’t make sense then your brain won’t pay attention.”

“Nothing happens until someone makes your story - their story.”