In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention.

He talks about:

--> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit?

--> What is team selling? How it works, and what's the infrastructure needed for it?

--> Can startups and SMBs practice team selling?

--> 3 major changes that Sendoso made over the years to improve customer retention (their net dollar retention is 120%)

--> Sendoso's customer success team structure, and specifically the role of CX Ops in customer success

--> What's the right time to expand the customer success team into specific roles and a lot more...