Welcome to Season 11 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Why do so many business owners avoid asking for testimonials, even when they know how important they are?

In this episode of Cut Through The Noise, Aisling O’Rourke dives into one of the most powerful (and underused) tools in your communications strategy: testimonials.

Joined by Aoife McHugh, founder of Timeless Celebrations Ireland and a member of the Clarity Collective Communications Mastermind, Aisling does something different, she conducts a live, on-air client testimonial and truly practises what she preaches.

Together, they explore:

• Why testimonials are essential for small businesses and solo operators
• How trust, values, and alignment influence buying decisions (often subconsciously)
• The role testimonials play in referral marketing and brand credibility
• Why Irish business owners often feel uncomfortable “shouting about themselves”
• What people actually look for when reading testimonials online
• Simple, practical ways to ask for testimonials without the awkwardness
• Why video testimonials are becoming more valuable than ever

Aisling also shares her process for gathering testimonials, including how she uses a simple Google Form, why she never writes them on behalf of clients, and how to make it easy for people to say yes.

If you want to build trust faster, stand out from the sea of sameness, and start 2026 with stronger credibility in your business communications, this episode is for you.

Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

Connect with Aisling:

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Connect with Aoife McHugh:

LinkedIn

Website 

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