Restaurateurs are not professional marketers but, becoming a proficient marketer will directly influence how successful their restaurant becomes. The first step is understanding the most common ways that people leverage marketing. Marketing strategy typically falls into one of two schools of thought. In this episode, Chip Klose and Josh Kopel discuss the two types in detail and provide actionable use cases for each. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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