How do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout.

Outline of This Episode

• [2:02] Why Mark created Hubspot academy
• [6:10] How to create massive amounts of content
• [8:11] Partner with your customers to market your brand
• [11:05] Learn more about Drift Insider
• [14:55] Content needs to be integrated across verticals 
• [20:56] How to connect with Mark Kilens

Resources & People Mentioned

• Get 50% Drift’s event on March 16th Flash Miami 2022 using code: MARKKILENS50
• The Community Sense podcast

Connect with Mark Kilens

• Drift Insider
• Connect on LinkedIn
• Follow on Twitter
• Text Mark at 978-226-6965

Connect with The Content Callout

• https://www.contentcallout.com/

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