In this week's episode, we dive into how you can strengthen your CI efforts by leveraging win/loss insights. This fireside chat is lead by DoubleCheck's own Bruce Kasrel and guests Paul Senatori and Carlo Cadet. Paul has over 20 years of experience in CI and is currently the Director of Competitive Intelligence at SiteCore. Carlo leads the Content and Product Marketing teams at BitSight as the Senior Director. As experts in the field, these two share which CI deliverables are most important to the sales team, how they adapt CI efforts when working with non-sales stakeholders, and—of course—how to leverage win/loss in CI efforts. 

Key Takeaways:

💡 04:12 - 04:56 Fueling your Competitive Intelligence Efforts with Win/Loss Insights  - Carlo Cadet

🗝 04:56 - 07:02 Fueling your Competitive Intelligence Efforts with Win/Loss Insights  - Paul Senatori

🖼 08:22 - 10:32 Collecting Intel From Key Sources is Vital to the Success of Your Competitive Intelligence Program - Paul Senatori

🛠 11:25 - 12:35 Building High-Impact Competitive Intelligence Deliverables to Empower Sales Teams - Carlo Cadet

📝 13:51 - 15:35 Building High-Impact Competitive Intelligence Deliverables to Empower Sales Teams - Paul Senatori

🧩 22:28 - 24:06 Delivering Competitive Insights Across Different Stakeholder Groups - Paul Senatori

🗣 24:37 - 25:46 Delivering Competitive Insights Across Different Stakeholder Groups - Carlo Cadet