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How to License and Sell Your Content with Mitch Axelrod
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges.
Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com/
(0:00) Introduction and Guest Introduction: Mitch Axelrod
(2:04) Mitch Axelrod's Background and Licensing Journey
(7:40) Identifying and Protecting IP for Licensing
(13:40) Common Mistakes and Tips for Licensing Negotiations
(19:21) Best Business Advice Given to Mitch Axelrod
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By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges.
Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com/
(0:00) Introduction and Guest Introduction: Mitch Axelrod
(2:04) Mitch Axelrod's Background and Licensing Journey
(7:40) Identifying and Protecting IP for Licensing
(13:40) Common Mistakes and Tips for Licensing Negotiations
(19:21) Best Business Advice Given to Mitch Axelrod