Total Survey Design

How to Lie with Surveys


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In this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design to poor sampling, and provide real-world examples, such as misleading questions in political surveys and biased sampling in product ratings. This episode, the first in a series, aims to uncover the frequent errors in surveys that can skew data, whether by accident or intention. Tune in to learn how to spot and avoid these issues in your own survey designs.

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Total Survey DesignBy Dr. Azdren Coma and Dr. Seon Yup Lee