Ephesians 5:13-16

“But everything exposed by the light becomes visible—and everything that is illuminated becomes a light. 14 This is why it is said: “Wake up, sleeper, rise from the dead, and Christ will shine on you.” 15 Be very careful, then, how you live—not as unwise but as wise, 16 making the most of every opportunity, because the days are evil.”

When you are living your message you need to make sure that this is a message of light and that it is going to light the way to success and that God is along the path to success as well. Living you message in light means to be living by God and making sure that there are no ill intentions that could make your message be seen going in the wrong path.