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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Jessica Payne to talk about how to best show up on camera so we can grow our audience and monetize our personal brands.

Jessica Payne is the Acting and On-Camera Performance coach & CEO at Kika Labs. She is coaching amazing creatives and business professionals to be more comfortable on camera.

In this episode, you’ll learn:

→ How to prepare technically, including video backups

→ Techniques to improve on-camera visuals, such as lighting and backgrounds

→ Confidence-boosting tips through appearance adjustments and value-focused mindsets

→ Practical solutions for overcoming common on-camera issues like camera angles and sound

→ Importance of message clarity and creating conversational content for better audience connection

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🧰 FREE RESOURCES

• Brand Bites Newsletter: davepolykoff.com/newsletters

• The Personal Brand Launch Kit: davepolykoff.com/resources/personal-brand-launch-kit/

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⏰ TIMESTAMPS

00:00 Introduction to the Episode

01:15 Technical Preparation for On-Camera Success

03:07 Enhancing Visual Presentation: Lighting and Outfits

06:22 Building Confidence Through Appearance

08:45 Setting Personal Objectives and Experimentation

11:33 Tailoring Communication for Audience Engagement

14:19 Shifting Mindset from Selling to Providing Value

17:03 Frameworks for Achieving On-Camera Success

19:56 Dave's Reaction: A Masterclass in Video Communication

22:18 Crafting an Authentic Brand Experience

24:52 Jessica Payne’s Personal Setup Transformation

28:07 Notable On-Camera Personal Brands: Key Examples

31:45 Finding Comfort and Style On Camera

34:29 Strategies for Developing On-Camera Confidence

37:58 Jessica's Offerings: Courses and Coaching

41:06 Importance of Authentic Representation

44:18 Additional Tips for On-Camera Presence

46:52 Importance of Preparation: Multi-Level Strategy

50:30 Handling Guest Podcasting and Steering Conversations

53:15 Conclusion: Essential Takeaways and Final Thoughts

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🔗 CONNECT WITH JESSICA

🌐 Website: https://www.kikalabs.com/

📸 Instagram: https://www.instagram.com/iamjessicapayne/

💼 LinkedIn: https://www.linkedin.com/in/iamjessicapayne/

🎵 TikTok: https://www.tiktok.com/@kikalabs

👤 Facebook: https://www.facebook.com/iamJessicaPayne/

🐦 X/Twitter: https://x.com/iamjessicapayne

📹 YouTube: http://www.youtube.com/@KikaLabsStudios

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🔗 CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📸 Instagram: instagram.com/davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

📹 YouTube: youtube.com/@DavePolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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⭐️ LEAVE A REVIEW

Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806