In this episode of Misscheduled, we’re diving into a word that gets thrown around in every meeting: Strategy. But what does it actually mean in the day-to-day? Spoiler: it’s not just a fancy plan on a slide.

Amy and Jen get real about the moments you realise being technically good at your job isn’t enough, and how a “strategic mindset” shifts when you’re managing one brand versus ten.

We share the questions every junior marketer should ask, the career moves that make you look like a future CMO, and why saying no can be the smartest strategy of all. Plus, the fun stuff—traits we’d steal from each other and the beginner mistakes that make us laugh (and cringe).

Messy, chaotic, honest—and unapologetically real. Tune in.