What if selling did not have to feel pushy, salesy, or exhausting? On this episode of The CEO Shift, host Shawndel Spader sits down with Hannah Roth to explore the mindset shifts, strategies, and leadership lessons that move CEOs from operator to visionary. About Hannah Roth: Hannah Roth is the Director of Strategy at Predictive ROI. With a background blending science and strategic agency growth, she helps agency owners replace awkward sales tactics with authentic, science-backed conversations that convert without compromise. In this conversation, you will learn: - How to build a sales process that feels natural and aligned with your values - Turning pushy tactics into meaningful, trust-building conversations - A science-based framework for thoughtful agency sales - Scaling revenue without sacrificing authenticity or your reputation - How to shift your sales mindset from convincing to serving - Why self-aware selling outperforms scripts and pressure - Practical ways to turn discovery calls into genuine partnerships Who this episode is for: Agency owners, consultants, and CEOs who dread selling or want a sales approach they can actually feel good about using and teaching their team. Connect with Hannah Roth: Website: https://predictiveroi.com/ LinkedIn: https://www.linkedin.com/in/hannah-c-roth/ About The CEO Shift Podcast: The CEO Shift is a weekly leadership podcast hosted by Shawndel Spader, founder of Spader Group. Each episode features candid conversations with CEOs, agency owners, founders, and industry experts about the real mindset shifts, strategies, and systems that turn capable operators into intentional leaders. If you are growing a service business, running an agency, or leading a team, The CEO Shift is designed to help you lead with clarity and scale with confidence. Follow and subscribe to The CEO Shift on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Leave a rating and review to help more CEOs discover the show. Visit spadergroup.com/ceo-shift for episode resources and the free CEO Decision Guide. Connect with Shawndel Spader: Website: https://spadergroup.com LinkedIn: https://www.linkedin.com/in/shawndelspader/