For small business owners and entrepreneurs, confidence is key. Not only does confidence give you the faith required to start and scale a business, confidence also underpins your customer’s decision to work with you.

But confidence isn’t just something you can pull from thin air. It has to be built and maintained. Here we look at how that’s done, including:

- What confidence really indicates about you and your business

- How to create that confidence - both personally and in the customers who work with you

- Why confidence relates to having clarity about your business purpose and ideal customer

Maintaining Confidence

Maintaining confidence isn’t about pretending or posturing. It’s about doing the work, gaining clarity, making peace with what you can’t control, and doubling down on what you can. From that solid ground, confidence isn’t something you chase, it’s something you express.

Highlights

00:00 Introduction to Confidence

00:35 Understanding Trust and Confidence

01:30 Building Confidence Over Time

02:21 Methods to Boost Confidence

03:47 Achieving Clarity and Certainty

04:38 Aligning Goals with Actions

05:25 Understanding Your Audience

06:33 Delivering 100% to Your Ideal Customers

07:15 The Bedrock of Confidence

Resources

How to bolster your business confidence https://www.enevergroup.com.au/how-to-bolster-your-business-confidence/

How understanding what you do builds confidence in your customers https://www.enevergroup.com.au/how-understanding-what-you-do-builds-confidence-in-your-customers/

Discovering Your True Confidence https://www.enevergroup.com.au/discovering-your-true-confidence/