In this episode, we discuss how to design a storefront sign that truly converts. Listeners will learn how elements like color, font style, lighting, and placement influence visibility and customer engagement. We’ll explore how effective business signage blends creativity with strategy to attract attention and reflect brand identity. Whether you’re launching a new store or refreshing an old facade, this guide helps you understand what makes signage not just eye-catching—but a powerful tool for boosting foot traffic and sales.