Today’s episode focuses on the critical importance of email marketing, emphasizing that if you're not generating at least 60% of your revenue from this channel, you're likely using the wrong strategy. Natalie shares her extensive 12 years of experience in the email marketing field, highlighting five key strategies to grow your email list and achieve six-figure monthly revenues. She discusses the power of segmentation in email marketing, explaining how to tailor your campaigns to different audience groups to maximize engagement and conversions. With practical tips on creating drip campaigns and leveraging acquisition strategies, Natalie provides actionable insights for building a successful email marketing system. Tune in to learn how to not only enhance your email marketing efforts but also significantly boost your business growth and customer lifetime value.

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Everything you need to know about

→ email marketing

→audience segmentation 

→how to build your list to scale long-term 

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Hi, I'm your host Natalie Nadeau.

Self-evolution coach for business leaders.

→ I help you + your business grow in 90 days.

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Natalie opens the podcast with an enthusiastic invitation to her listeners, stressing the immense potential of email marketing as a revenue generator for businesses. Drawing on her 12 years of experience, she underscores the staggering fact that at least 60% of a business’s revenue should ideally come from an effective email marketing strategy. The episode is structured around five pivotal strategies that can empower entrepreneurs to cultivate their email lists and potentially generate six figures monthly. Natalie emphasizes the importance of creating a robust email marketing system, detailing how a well-planned email campaign can significantly boost sales, using her own successful four-day campaign as a prime example that netted $375,000. She passionately advocates for the necessity of segmenting email lists to tailor messages effectively, which helps in maintaining engagement and relevance with potential customers.

Throughout the discussion, Natalie dives into the intricacies of audience segmentation, explaining how to categorize contacts based on their buying behavior. She shares practical insights on constructing drip campaigns that not only nurture leads but also promote upsells and cross-sells. Furthermore, the episode tackles the common misconception that email marketing is merely about sending out newsletters. Instead, Natalie insists that effective email marketing is a complex system that involves strategic planning, continuous engagement, and a deep understanding of customer needs. By the end of the episode, listeners are equipped with actionable strategies to enhance their email marketing efforts and drive long-term business growth, all while fostering a deep connection with their audience.

Takeaways:

• Generating at least 60% of your revenue from email marketing is essential for success.
• Email marketing allows you to engage your audience and keep your brand top of mind.
• Segmenting your email list helps tailor messages and increase customer lifetime value effectively.
• Having a structured acquisition strategy, like hosting webinars, can rapidly grow your email list.
• Consistent email communication, like sending two newsletters per week, keeps your audience engaged.
• Testing and optimizing your email strategies over time leads to higher conversion rates.

Companies mentioned in this episode:

• Metro Cool
• Wicked reports