Nancy wanted to grow her audience quickly but she had one question...
How to make a 60-second Tik Tok video with music.
Like many other entrepreneurs, Nancy has been hearing that you can build your audience quickly using Tik Tok.
However, Nancy considers herself a technophobe so she finds it difficult to adopt new technology.
Even though Tik Tok might be easier to use compared to other platforms.
Nancy still had her reservations.
Let me know if you can relate to these.
* You are an introvert or camera shy* Like Nancy, you too have been hearing about Tik Tok a lot* The thought of publishing 2-4 times a day puts you off* You haven't a clue what software to use to edit videos
If only there was a way to get started on Tik Tok quickly and easily.
In this post, you'll learn how to get started on Tik Tok in a matter of minutes as well as what tools are available to help with your success.
Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. I only recommend products that I have tried myself and have experienced success.
The History of Tik Tok
As a platform, Tik Tok started only a few short years ago in September 2016 and since then it has grown from strength to strength.
It's a social media platform specifically designed for short videos also known as short-form videos or short clips.
Video lengths range from 15 seconds to 3 minutes and users have the ability to add filters, music, effects and much more.
According to Wikipedia, It is owned by a Chinese company called ByteDance.
As of October 2020, Tik Tok has surpassed 3 billion downloads worldwide.
In China, Tik Tok is known as Douyin, it has similar features but they are not exactly the same.
Tik Tok was launched outside of China in 2017, however, it was only after it merged with Musica.ly that it became available worldwide.
There are 3 video formats available on Tik Tok including the following aspect ratios.
* 1280x720* 720x1280* 640x640
The minimum video length is 5 seconds.
Tik Tok Statistics
For many entrepreneurs like you, it's important to know that a social media platform will give you a return on investment before using it.
This is why I'd like to spend some time looking at the statistics as they stand.
According to 2022 statistics from Backlinko, Tik Tok has 1 billion monthly active users.
Of those 1 billion users, between 73 to 100 million of them are in the US.
Tik Tok has 50 million daily active users in the US alone.
US users spend an average of 33 minutes a day on Tik Tok.
Annual revenues in 2019 were $17 billion.
Tik Tok is the 7th most used social media site globally.
41% of Tik Tok's active users have an age range between 30 and 49 which is quite surprising.
Many people assume that Tik Tok is for teens but that doesn't appear to be the case.