In a world where Hydro Flask is now synonymous with water-bottle, how does one break into the insulated drink space? On today’s Founder Wisdom, we talk to Mike Beckham co-founder and CEO of Simple Modern, a drinkware company with the goal of designing water bottles as unique as you. Starting off in the non-profit space, Mike brainstormed a list of 100 products, decided on drinkware, and started one of the biggest companies in that space. In fact Mike has been responsible for over a billion dollars in sales! Mike talks us through his lows, his competition, and Simple Modern’s recent partnership with Disney.

https://www.simplemodern.com/

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