Tips on how to make a comeback after a major setback by Sandra Younger

To make a comeback after a major setback recognize that you may not able to choose everything that happens to you, but you get to choose your response.

Come to a place of gratitude

Be patient with the process

Accept help and ask for it when you need it

Choose your response, choose your story going forward

Keep moving forward

The biggest myth is you have to be a victim

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HOW TO MAKE A COMEBACK AFTER A MAJOR SETBACK

To make a comeback after a major setback recognize that you may not able to choose everything that happens to you, but you get to choose your response.

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Doug:                                    Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me Sandra Younger. Now, Sandra, I met at the New Media Summit in San Diego, another wonderful contact. We had some great conversations while we're there. She's a speaker and she is an author and she is a resilience expert. Sandra lost her home. 12 neighbors nearly lost their lives in the catastrophic California wildfire. Her best selling book about disaster The Fire Outside My Window was praised by Amazon reviewers and studied by top-level emergency professionals. After the fire, Sandra discovered that personal resilience is both a natural strength and a skill set that we can develop like a muscle, although it's something I hope I don't need to exercise too much. Combining her own recovery experience with leading academic research, she developed the ComeBACK formula, which is a five-step system of powerful common sense practical, proven practices that are proven to transform disaster into opportunity and loss into a legacy.

Sandra now shares her resilience boosting message as an international speaker, workshop leader, and media guest. She's appeared on ABC, CBS, PBS, CBC, Fox and CW and was twice featured in NBC Dateline Special. Her many podcast credits include Reinvention Radio, His Whiz, Boss Mom, the Business of Story and the Five Minute Bark, so I'm super excited to talk to you about resilience today, so welcome to the podcast.

Sandra Younger:               Thank you, Doug. Wow, that's quite a list.

Doug:                                    You're a very busy person taking the opportunity and making an opportunity out of loss, turning it into legacy, so there we go.

Sandra Younger:               Yeah, right. It's possible.

Doug:                                    I'm excited, and we talked a little bit before we got recording and you said, hey, you know, are we going to focus more on marketing, or are we going to focus on the resilient side, which was a really fair question being that I'm a marketing guy and I shared with you that I felt that resilience was really something that businesses and entrepreneurs and marketers need to learn because not everything goes the way that we want it to.

Sandra Younger:               I know, I agree.

Doug:                                    Do you want to share a little bit of kind of your backstory, and then let's talk about how do we take this, the situation we're dealt with and deal with it by being resilient, and then how do we maybe transform that into our hero's journey so we can use that too, as you've said, in your words, turn loss into legacy?

Sandra Younger:               Yeah, that's exactly where we're going. I'll tell you first how I discovered what I call the ComeBACK formula, how I discovered resilience principles,