For our first ever episode, we discuss what’s probably one of the hardest sales conversations to have digitally – with someone you don't know. 

We'll be looking at:

- Why people get it so wrong 

- Good and bad examples we've seen recently 

- How not to fall into the typical 'cold call' traps 

To help us find the answer we'll be joined by the brilliant Dave Holloway, the founder of Wonder Leads. Read his book on the subject here:  https://www.amazon.co.uk/Wonder-Leads-Remarkable-generation-businesses-ebook/dp/B08L6R35JD