Soft Power Brief Q1 Report tracks organisations that have turned hard problems into defensible market positions. Rather than chasing grants, they have done this by building models that make solving the problem cheaper than maintaining the status quo. The same logic is available to any leader serious about solving billion‑person problems commercially.

Once you can show, in numbers, that fixing the problem is cheaper than maintaining the status quo, you are no longer pitching a mission. You are presenting an investment case - to commercial capital, to development finance, to governments under pressure to do more with less. Or you are presenting it to yourself - as proof that this is where your next five years belong.

If you want to work through the three calculations on your specific model, that conversation also starts with a reply.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sophiekrantz.com