Host Shayan Mahmud, Forbes 30Under30 2021 & CEO Eikon7 Group in conversation with Yasir Jaswal, Filmmaker, Singer & Entrepreneur! In this episode of How Does It Work by ProPakistani, Yasir gives you his vast knowledge of how to make movies in Pakistan, how to kick off your music career and how to start your own business.

How did it all start for Yasir? Where did his interest in music and movies come from? How did he start his music career? How was the music scene in Pakistan when he started? What inspired his music? Who were his favourite artists? Where did he go to university? How did he start his business? Where does his passion come from? Why did he give up music? How did he get into advertising agency? How did that help his filmmaking career? How did he get into making movies? How did he get a budget for making Jalebi? What are the mistakes he learned from? What are his thoughts on the cinema industry in Pakistan? What are his expectations from the film industry? What does he suggest moving forward in the current age for content? How did Jessie’s start?

Watch as Shayan and Yasir discuss Pakistani cinema successes and failures, movies like Bol, Khuda Ke Liye, Waar, Punjab Nahi Jaun Gi, Karachi Se Lahore, London Nahi Jaunga, and international directors like Michael Bay and Guy Ritchie. Learn from Yasir’s journey of transitioning from a singer songwriter to directing music videos to becoming a filmmaker and producer, and how you don’t need to confine yourself to just one thing. Like how to make music according to audience interests? How to produce quality music? How to sustain yourself while following your passion? How to break through barriers to become an artist/singer/songwriter in Pakistan? How to make vlogs? How to shoot and direct music videos? How to work the camera? How to develop your story into a movie? How to promote your movie? What is the budget to make a movie in Pakistan? How to raise money to make a movie in Pakistan? How to plan shooting to save budget? How to write a screenplay and script for a movie? What are the weaknesses of the Pakistani film industry? What is the cinema scene like now? How has content and films changed throughout the years? How to make quality content? What is the right way to make a film? How to start your own business? And so much more!
#howdoesitwork #propakistani #movie

04:03 The Islamabad Music Scene: Back Then vs. Now
05:57 Giving the Audience What They Want
11:10 Making Money Through Your Passion
15:52 Ad Agencies As a Route to Filmmaking
20:00 The Start of Jalebi
24:24 How Jalebi Got Its Budget
30:02 The Importance of a Screenplay 
34:27 The Biggest Problem in the Pakistani Film Industry
37:27 Cinemas in Pakistan 
39:30 Do Movies Make Money in Pakistan? 
50:52 Being Smart About Your Projects
56:00 The Importance of Self-Awareness in Your Career 
59:00 How Jessie’s Was Born
1:02:10 Creativity Runs In The Family 
1:12:13 What’s Next for Yasir

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