Episode 42: How to make a risk-tolerant and innovative creative team.

In this episode, we tackle a challenge that many creative and marketing leaders face: building a team that isn't afraid to take risks. Progress and innovation depend on a willingness to step into the unknown, yet many organizations find their teams default to playing it safe. Why are teams so risk-averse, and how can leaders cultivate a culture that embraces bold ideas and learns from failure?

We explore why risk aversion is often a systemic issue, not a personal one, and how outdated processes and a fear of mistakes can stifle creativity. From the "Ruby Slipper" problem, where teams don't recognize their own power, to an overemphasis on perfection, we break down the barriers holding your team back. This episode is filled with concrete strategies to help you build a more resilient and innovative team.

Key takeaways include:

Systemic Change: How to move beyond simply giving permission and implement systemic changes like clear approval matrices and work-tiering systems to empower your team.

Performance Metrics: Why making innovation a formal performance metric—rewarding initiative and calculated risks in reviews—can transform creative problem-solving into a measurable goal.

Visible Recognition: The power of formal recognition programs and peer nominations to celebrate those who challenge the status quo, making bold action a desirable cultural norm.

Join us as we share insights from our InsideOut community of creative and marketing operations leaders, who are actively working to build risk-tolerant cultures in their own organizations. If you're a leader looking to foster innovation and drive real change, this episode provides the practical advice you need to get started.

Learn more about Aquent's InsideOut Design Leadership Community: aquent.com/communities/inside-out