How to make agency team meetings more productive

How often should you be meeting with your agency team members and what should you be discussing?

That’s the topic that Chip and Gini tackle in this week’s episode of the Agency Leadership Podcast.

It is easy to dismiss meetings as unproductive and profess your desire not to tie your team up in endless conversation with each other.

But that’s usually a sign that the meetings themselves aren’t being held on the right schedule with the right formats and the right attendees.

Well-structured meetings at the proper times can make a big difference in the success of your agency business — and your client engagements.

Get some tips on the kinds of meetings you should hold, the formats you should use, and the outcomes you should expect.

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin  

Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin,

Gini Dietrich  

and I’m Gini Dietrich,

Chip Griffin  

and Gini, I’m a little concerned with our weekly pre show meetings. I’m not sure whether right frequency and content so I’d really like to discuss that with you. Sounds good. Right after this. So our weekly pre show meeting is rather meandering to be honest. Unlike some of the things that I say during the open that this one actually has a nugget of truth to it. I don’t think we’re gonna change it though, because that would require effort. Some of it’s just for fun anyway. So

Gini Dietrich  

yeah, we solve all sorts of world problems.

Chip Griffin  

We we – unbelievable number of world problems get solved, unfortunately, forget them after the fact. So, solve them, and then don’t do anything about it. So Okay. Last, it is what it is. So we are going to talk about meetings today. And we are going to talk about the frequency of those meetings and and the content of those meetings, but in the context of you and your agency team. And this is something that I think came about because of a Counselors Academy forum discussion. Right, Gini?

Gini Dietrich  

It is there right before the holidays. There was a conversation about, you know, as we add to our team, we’re accustomed to doing meetings one way, but we’re adding to the team. It’s rare to have people in multiple time zones, how do we handle this? How do we handle meetings? How do we make sure that there aren’t too many, but that everybody’s staying on top of things, and and everybody’s staying engaged to as a remote organization?

Chip Griffin  

Right. And I think that, you know, finding that the right frequency or the right cadence as some people would call it is important, because it’s something that may need to evolve over time, and particularly for agencies that went through the transition from being in office to remote now to maybe hybrid or something like that, you know, you you have to be willing to adjust. And as your size changes, you have to be willing to adjust. And as your client makes changes, you have to be willing to adjust. So there’s no, there’s no set formula that everybody should follow. But there are some best practices, I think that we can talk about based on what we’ve seen.