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How To Make An Impact in Event Planning with Will Curran
As a marketer or an influencer or even as an event planner, one needs to push for innovation and go with the trends that will put you and your business out there. Events and marketing professionals need to focus on what the future of events is going to be like, for example, moving into building communities and including all of the technologies around it.
Make sure to listen to this episode and hear some controversial issues being talked about by Yanique and her special guest, WIll Curran, the top
event industry influencer and Founder of Endless Events.
Highlights:
01:08 Will shares some of the embarrassing mistakes he made while working on an event.
05:35 How did both Yanique and Will start their own brand in design?
08:42 For Will, how does he think what sets events apart from the rest?
14:01 What are some of the most exciting event trends emerging in 2023? (...What’s the future of events?)
15:48 How do we use events as a marketing tool to lead growth? (...Why should people start to use community marketing now?)
22:09 What’s going to happen in social media in the next 10 years?
24:04 For Will, what are some of the weirdest trends he sees emerging recently? (...The rise of cannabis in events.)
27:13 Yanique's funny story with her old boss at a conference in Colorado.
34:59 Will's advice for event professionals looking to establish themselves and grow their careers. (... Will's tip #1 - Be controversial and open to pushing boundaries)
37:46 Will's tip #2 - Start building your personal brand separate from your company earlier rather than later.
39:56 Will's tip #3 to make an impact in the industry - Be innovative and explore how things get implemented. (...Utilize technology to improve user experience e.g. ChatGPT.)
42:19 Why Yanique still joins associations e.g International Council of Design and be involved in the conversations?
45:22 What is Will's point about associations and its future? (...Why does he think they need to transition to being online?)
49:35 What is one industry event you think every corporate event marketer or planner should attend every year?
51:34 Closing
Book mentioned in the conversation:
The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller & Jay Papasan
https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
CONNECT WITH WILL CURRAN:
Website
Podcast
Community
CONNECT WITH YANIQUE DACOSTA:
Website:
http://eventist365.com/
YKMD
Follow Us on Social Media:
Host
@MissYaniDoesStuff /facebook
@YaniDoesStuff / Twitter
@yanidoesstuff / Instagram
YDaCosta / LinkedIn
Graphic Design Firm for Corporate Events
@TheYKMD / Facebook
@theYKMD / Twitter
@theykmd / Instagram
YKMD Visual Communication / LinkedIn
View all episodes
By Yanique DaCostaAs a marketer or an influencer or even as an event planner, one needs to push for innovation and go with the trends that will put you and your business out there. Events and marketing professionals need to focus on what the future of events is going to be like, for example, moving into building communities and including all of the technologies around it.
Make sure to listen to this episode and hear some controversial issues being talked about by Yanique and her special guest, WIll Curran, the top
event industry influencer and Founder of Endless Events.
Highlights:
01:08 Will shares some of the embarrassing mistakes he made while working on an event.
05:35 How did both Yanique and Will start their own brand in design?
08:42 For Will, how does he think what sets events apart from the rest?
14:01 What are some of the most exciting event trends emerging in 2023? (...What’s the future of events?)
15:48 How do we use events as a marketing tool to lead growth? (...Why should people start to use community marketing now?)
22:09 What’s going to happen in social media in the next 10 years?
24:04 For Will, what are some of the weirdest trends he sees emerging recently? (...The rise of cannabis in events.)
27:13 Yanique's funny story with her old boss at a conference in Colorado.
34:59 Will's advice for event professionals looking to establish themselves and grow their careers. (... Will's tip #1 - Be controversial and open to pushing boundaries)
37:46 Will's tip #2 - Start building your personal brand separate from your company earlier rather than later.
39:56 Will's tip #3 to make an impact in the industry - Be innovative and explore how things get implemented. (...Utilize technology to improve user experience e.g. ChatGPT.)
42:19 Why Yanique still joins associations e.g International Council of Design and be involved in the conversations?
45:22 What is Will's point about associations and its future? (...Why does he think they need to transition to being online?)
49:35 What is one industry event you think every corporate event marketer or planner should attend every year?
51:34 Closing
Book mentioned in the conversation:
The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller & Jay Papasan
https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
CONNECT WITH WILL CURRAN:
Website
Podcast
Community
CONNECT WITH YANIQUE DACOSTA:
Website:
http://eventist365.com/
YKMD
Follow Us on Social Media:
Host
@MissYaniDoesStuff /facebook
@YaniDoesStuff / Twitter
@yanidoesstuff / Instagram
YDaCosta / LinkedIn
Graphic Design Firm for Corporate Events
@TheYKMD / Facebook
@theYKMD / Twitter
@theykmd / Instagram
YKMD Visual Communication / LinkedIn