This episode is focused on Behavioural Science. My guest, Jez Groom, is a scholar at City University, CEO of Cowry consulting (cowryconsulting.com) and the author of ‘Ripple - The big effects of small behaviour changes in business’. Not only he helps us choose the right car! using behavioural science; but also talk us through plenty of more examples that can help businesses winning customers and enrich employee experience. (Thanks to Nick Jio for the episode Art)