Discover how to make your audience addicted to your brand — not your competitors. In this powerful episode, prevention specialist and keynote speaker Ray Lozano joins Dean and Rob to unpack the psychological parallels between addiction and brand loyalty.

🚀 Learn how understanding brain chemistry can revolutionize your business marketing, how to retain loyal customers, and why most businesses fail when they resist change. We also dive deep into personal branding, AI’s role in business, and how to thrive by embracing failure.

Whether you're a startup, coach, or established brand — this episode will give you the aha moment you’ve been waiting for.

📌 Key Points:

— Why the brain resists business change

— Customer loyalty is built like addiction

— The danger of chasing old marketing highs

— How to be a guide, not the hero

— Use fear casting to overcome self-sabotage

— Why AI will disrupt personal branding

— How hard times shape successful businesses

— Importance of talking to unsatisfied customers

— Rehearsal tips to beat stage fright

🙏 Special thanks to our guest Ray Lozano for his impactful insights and for keeping it real with stories from decades of experience in prevention, education, and business transformation.

🔗 Follow Ray Lozano Here:

https://www.youtube.com/@raylozanospeaks

https://www.instagram.com/preventionplus_you/

https://www.linkedin.com/in/raylozanospeaker

https://www.tiktok.com/@justsayray

https://raylozano.com/

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