What does it really take to make government listen?
In this episode, we sit down with Simone Douglas — publican, business advocate, and founder of the Business Owners Collective — to unpack how small business owners can influence government decisions, shape better policy, and drive change that matters.

From rallying hundreds of hospitality operators during COVID to getting real reform on the political radar, Simone shows how small business can have a powerful voice — when it’s used strategically and collectively.

🔍 What You’ll Learn

• How to get government’s attention — and why facts matter more than frustration.

• The importance of building a “tribe” — why collective voices carry weight.

• How to engage media effectively — developing relationships that amplify your story.

• Turning emotion into influence — staying calm, credible, and solution-focused.

• Inside story: How Simone’s $33 chicken parmi went viral and changed public perception.

• Real-world advocacy tips — how to meet with ministers, frame your argument, and offer workable solutions.

🗣️ Key Quotes

“You can make change happen — but you do have to get the attention of the people in power.” – Simone Douglas

“If you’re emotional, it’s very difficult to be heard. The people you’re speaking to will react to your emotion, not your argument.” – Simone Douglas

“Go to government with solutions, not complaints.” – Ron Tomlian

“You’re never powerless. Politicians work for us — whether they realise it or not.” – Simone Douglas

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