On this episode of Rhodes to Success we celebrate episode 100! I talk video marketing and reveal why it took me more than a year to record my first podcast. I also share my personal tips on how to get to 100 episodes, the top 5 most downloaded episodes, and the ultimate resource list for podcasters. 

 

Key Lessons Learned:

Video Marketing

• Your first few episodes are going to suck, so accept it, just move through it, and get better.
• For the majority of the videos, a Canon HD is used, and more recently an iPhone 6 without a lapel microphone.
• Use music as your audio branding.
• Get clear on your message.
• Practice getting right to the point.
• Evolve with what works for you and the audience.
• It’s okay to not know the tagline and hashtag on Day One.

 

Tips to Get to 100 Episodes

• Stay committed and keep doing it.   
• Start your podcast with a clear focus on the show.
• Remember, you are doing your show for your listeners but also for yourself.
• If you change the show or branding, let it evolve and just keep going.
• Put yourself out there more and take your marketing seriously.
• Don’t obsess over your stats!
• Not every show needs to have a huge audience. Mine has 200 downloads within the week of release.
• Remember, your listeners are listening for you not your guests. They should like them, but they don’t show up for them.
• If you are bored, seek out someone who is doing a show you like and mastermind with them.

 

The Top 5 Most Downloaded Episodes of Rhodes to Success

1. How to Make a Career Following your Passion (Maura Sweeny) - 745 downloads

2. Video Marketing Made Easy (Mimika Cooney) - 452 downloads

3. How to Work with Millennials (Lee Caraher)

4. Virtual Assistant Support (Lyndsay Philips) - 394 downloads

5. Build Your Business by Appearing as a Guest (Tom Schwab) - 392 downloads

 

Stats

• Stats will tell you what people are coming to your podcast for.
• Look at your download stats and analyze them rather than getting sad, frustrated, or happy for the wrong reasons.

 

Who to Work With in Podcasting

• Nathaniel Boyle
• Chris Ruppert
• Caye Howe
• Podfly
• Podcast Promo Graphics
• Jim Palmer
• BizChix

 

Subscribe to the show in iTunes or Stitcher Radio!

 

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic