What's the secret to hosting a profitable event? In this special episode of Monetize with Marcus Podcast features Dr. Darnyelle Harmon, a consultant and secret weapon behind the success of many entrepreneurs. She shares her story of going from almost filing for bankruptcy to having a successful event in 2009 with 250 people and making $400, to eventually having an event with 300 people in 2015 that produced $2.3 million. She discusses how understanding what makes a successful event, investing in attending events to learn from them, and charging more for tickets enabled her to create her own profitable events.

Dr. Harmon also talks about how to break the unhealthy relationship we have with money by looking at our past experiences and beliefs that we may have inherited from those around us, as well as the law of circulation which states that abundance, money, and wealth are always expanding at an ever-increasing rate.

Tune in to hear how this speaker shifted their mindset from a place of financial insecurity to one of success and abundance!

🕘 Timestamps:

00:00 - 07:22 Dr. Darnyelle Harmon: The Secret Weapon Behind Million-Dollar Events

·        Dr. Darnielle Harmon is the secret weapon behind many successful entrepreneurs

·        She shares her story of going from charging $25 for an event to $1000 per ticket

·        She taught that in order to be successful, you need to make a profit before taking the stage and charge enough for exclusivity

·        Lower ticket prices can lead to higher end offers, but it can be challenging

07:22 - 14:40 From 25 to 2 million: How One Coach Increased Event Profits by 79% with Intentional Enrollment Strategies

·        Positioning yourself to make the decision to enroll for the attendee a no brainer

·        Ticket price raised from $25 to $1000 to call in a different buyer

·        Offering additional programs and continuing education to deepen experience and learning

·        Investment ranges from $10,000 - $25,000

·        Conversion rate of 38 - 43% compared to 10 - 15% of industry giants

14:40 - 21:55 Shifting Your Mindset Around Money: How I Went From Bankruptcy to Making Millions

·        First event made $60,000 with 10 people

·        Second event made $120,000 with 28 people

·        Third event made $180,000 with 18 people

·        Fourth event made $300,000 with 25 people

·        Fifth event made $600,000+ with 33 people

·        Sixth event was the first-time revenue was over six figures

·        Seventh event was the million-dollar event

·        Her parents were drug addicts and she had to learn to have a loving relationship with money

·        She took out half a million dollars from the bank and rolled

21:56 - 28:53 Shift Your Beliefs Around Money and Unlock Abundance: Asking Deposit Questions Instead of Making Withdrawal Statements

·        Money is everywhere and 39% of parables in the Bible are about money, wealth, and possession.

·        We often forget our experiences when money was plentiful and instead operate in fear around it.

·        We can combat this by remembering times when we needed to fix something that we couldn't afford in that moment.

·        We should shift what we know to be true about money and believe that we are worthy of having access to it.

·        Rather than making withdrawal statements, we should ask deposit questions which will spur creativity and help us vibrate at a higher level.

28:54 - 35:49 Unlock Abundance: 3 Steps to Successfully Host an In-Person Event"

·        Abundance is always expanding around us and can be accelerated through the right actions.

·        The model of abundance starts with asking, "Who must I be in order to do what I desire to do so that I can have what I desire to have?"

·        Confidence sounds like arrogance to insecure people, but it is really a mirror of what is possible for them if they just allow themselves to experience the shift.

·        When preparing for an event, the first steps are understanding worthiness and deserve level, knowing what you don't know, and leveraging power of proximity.

·        Successful events should:

·        Solve a specific

·        Pervasive; and

·        Insurmountable problem

35:50 - 42:38 Solve Your Expensive and Expansive Problem: Get Help to Rise Above the Noise and Fill Your Event Seats

·        Know who the problem is for and who can likely come to an event

·        Start small with 25 people in the room

·        Market the event as much as possible

·        Ads should be used to build awareness, not sell tickets

·        Create omnipresence by marketing everywhere

·        Collect name, email, social media and phone numbers

42:38 - 49:30 "Move to Millions: The Proven Framework to Become a Million Dollar CEO with Grace and Ease Instead of Hustling and Grinding

·        Strategically reach out to potential customers through cold calling, DMs, and consistent posting.

·        Avoid booking a venue that is too large for the event size.

·        Book fewer speakers and leverage your own stage instead of giving it away.

·        Take breaks during events and provide opportunities for audience to process information.

Quotes:

"We're either winning or we're learning."

"It's not about strategy. If it were strategy, we'd all be making millions. It's the implementation. It's the community. It's the belief that you can actually do what it is you say you want to do."

"Until you work on the six inches in between your ears, you will not feel six or seven figures in between your fingers."

"We don't make withdrawal statements. We ask deposit questions, meaning I can't afford it as a statement that shuts down energy, ideas, innovation, and belief. If we ask the question, how can I afford it? Creativity opens up."

"You have to be it to become it. You have to be it already. So even when you don't have the money, you don't have the resource.”

Connect with Dr. Darnyelle Harmon:

👥 LinkedIn: https://www.linkedin.com/in/darnyellejerveyharmon/

👥 Instagram: https://www.instagram.com/darnyellejerveyharmon/

👥 X: https://twitter.com/darnyellejervey?lang=en

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