In this episode, Cheryl and Doug discuss: 

* The principles of Doug’s Nice Guys in business brand. * His start in podcasting and the creation of his Turnkey Podcast production company. * The value of podcasting as a marketing and branding tool * Some of the myths around podcasting and how to monetize your podcast. 

Key Takeaways: 

* Aim for a win-win in business transactions. * Use podcasting to build your brand and generate leads. * You don’t have to be an expert. Get people on your show who are specialists at what they do and ask them great questions.  * Launching a podcast is just the beginning – you have to build connection, community and currency. 

“My definition of success has nothing to do with winning through intimidation or by managing with an iron fist.” —  Doug Sandler    

Connect with Doug Sandler:Website: turnkeypodcast.comFree Resource: turnkeypodcast.com/giftTwitter:  @djdougFacebook:  @dj.doug.sandlerEmail:  [email protected]LinkedIn: https://www.linkedin.com/in/doug-sandler-1a346649/Instagram: @turnkeypodcastPhone: (410) 340-6861

Connect with Cheryl Hodgson: Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter:  twitter.com/brandaideFacebook:  facebook.com/brandaideEmail:  [email protected]Show: brandaidepodcast.comYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram:  instagram.com/brandaide