How to Make Money Using Pinterest

Previously recorded on KAHI Radio 950AM, July 17th, 2015

Text Transcribed:

Sarah:

KAHI News Time, 8:45 good morning and happy Friday everybody. It’s that time of the week… one of our favorite times of the week when we have our Web Wizard Dave Naves with Daveworks in the studio it’s the Web in Plain English and today it’s Pinterest and how to make money… good morning Dave

Dave:

Good morning, Sarah. how are you doing doing well, end of the week

Sarah:

Yeah always good on Friday when we have the segment because the end the work week and always really good information that you can use and understand so Pinterest, how do we make some money with Pinterest? It confuses the crap out of me.

Dave

Ha ha ha, Pinterest yeah, you know, it’s probably best to just explain to those who don’t know what interest is as they describe themselves they are a free personalized media platform. so what does that mean? People share pictures, (and videos) that’s what it means… billions and billions pictures at this point of images imagery that interests people, right?

Dave:

You pin these these pins with pictures that are actually called “pins.” Think of it like having a bulletin board. You take your pin and you pin it to your board. You can have an unlimited number of pins and an unlimited number of boards and its it’s actually very cool. You know, in the beginning I didn’t taste my own medicine and thought “here we go…another social network” and then it took one of my clients to kinda smack me in the face a bit and say “Dave, people think visually.” I thought, Oh… you’re so right. I get. So I immediately, years ago, I joined and I saw how cool it was in the fact that its really brilliant. The business model they have is brilliant because people love looking at pictures. People love sharing pictures and think about it. reading even the comic strip you like it. You like to look at that the imagery and maybe at a couple of captions below, reading you know the comic strip. A lot of people just don’t like reading but they like looking at the pictures. So that’s what Pinterest is about. And one of the things that I teach in in my business is, I’m always trying to make businesses money. One of the things that people might not understand is that you can make a heck of a lot of money using Pinterest… because…and there’s both passive and active ways to do this.

Dave:

Now, one of the most brilliant moves I’ve seen was made by a company like Nordstrom. They make tons of money through Pinterest. I can guarantee you that every… if you’re in there, on their main account, https://www.pinterest.com/nordstrom, you will see that they have probably every product they offer as a picture on Pinterest. You click once, it gives you a detailed view. You click again, it takes you right to buy it now page. Now that’s active…that’s an active form if sales they use massive traffic that goes on a t Pinterest

Sarah:

High click-through rates

Dave:

Oh my.. I mean, if you think about it, they are farming (mispoke: “getting”) their traffic out to Pinterest for free…rather they pay their employees… I’m sure the don’t mind spending tons of money and paying their employees to make it happen, people who were know exactly what fashion is all about.. I’m talking about purses, shoes, anything that Nordsrtom sells is on there. And people click… they like it you click it they’ll often buy it. They make big bucks.