Kyle answers the questions:

• How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads?
• Should your headline be creative?
• Should you put your business name on your headline?
• What do the descriptions and the extensions need to address?
• Should you include sitelink extensions?
• Are price extensions beneficial?
• Will promotion extensions make your ad more clickable?

Episode resources and transcript: http://googleadsstrategy.com/how-can-ads-be-made-more-visible-and-click-worthy?/