As a social media manager, you pick up all sorts of random facts about national holidays, events, and awareness dates. It can be hard to know which you should incorporate into your social media content plan for brand channels.

If you ever wondered if you should be celebrating these days and leverage them across social media? The answer, is YES and NO. ⠀

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In episode 3, we discuss tips on choosing the right moments to mark in your social media calendar, how to identify if they can be integrated, why it is important to showcase some of the more unusual dates to entertain and delight their audience, and so much more. 

Time-stamped Shownotes: 

[1:49] How social media managers can ride on holidays and awareness dates

[3:26] Prioritize by categorizing them into different types of holidays

[6:09] Brainstorming with client

[12:03] Ways to make your holiday and awareness dates posts unique

[19:32] How to determine what to integrate if there are two holidays in the same month

[23:41] Why plotting holidays and awareness dates in advance is helpful for social media managers

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

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