In today’s episode, I talk to Chef Dennis Littley, owner of culinary blog askchefdennis.com. He’s a chef turned food blogger and his successful website Ask Chef Dennis boasts over 8.5 million views per year! His style of food is much loved by his followers thanks to his simple approach, reminding aspiring home cooks that “This isn’t rocket science. This is food.”

You’ll hear why he left the kitchen, how he took the leap into the world wide web, and what he offered in the early days of food blogging that helped catapult him to the top of search engines. He shares SEO and social media tips for anyone in the culinary realm, and explains why following the trends is such a necessary part of staying relevant. 

I have a lot of friends that are bloggers and they’re saying, ‘Well, I search keywords to see what I should write about and what’s going to be the most popular’. I just write about what I want for dinner! I don’t base what I’m going to write based on how I think it’ll do.

These recipes I have made 1000s of times over my career of cooking, so they’re time tested. They’re not made with exotic ingredients. They’re made with simple ingredients.

I want to demystify cooking. I want you to find the joy of cooking.

The secret to success is to be flexible.

Blogging is like painting a bridge. When you get done at one end, it’s time to start at the other end again.

As a chef, I knew what sold and I knew what people wanted. I knew what they would buy night after night. So, I kind of gauge it that way as to what people want.

Ask Chef Dennis

askchefdennis.com

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