Insurance rarely starts out as a career choice for most people, it's simply a job.

It takes several years before it's true value and mission are revealed. 

However, once you're able to see it, there's a good chance you won't want to leave.

If you combined that with truly unmatched earning potential, it's hard to figure out why it's a tough sell in the first place.

Tony Cañas, Client Advisor at the Jacobson Group, talks about what it takes to help people come in and move up in this industry.