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In the first episode of our new mini-series, we follow Hwanjoe as he prepares for a spec commercial—with guidance from Jason. From developing the concept and pitching it to a brand, to assembling a crew and locking in pre-production—this episode pulls back the curtain on everything that happens before a single frame is shot.
If you’ve ever wondered how real commercial work comes together—or what it actually takes to level up as a director—this is the episode for you.
Watch as we turn a simple idea into a full production.

🎬 Want to break into commercial filmmaking? Here's a free guide to get you started: https://thespecworkplaybook.carrd.co/
✉️ Weekly Filmmaking Newsletter: https://www.tenfoldfilmmaker.com/
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