How to make sure your brand promise isn't worthless. This is RossTalk for the week of May 11, 2015.  In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com   @garyrosschicago

How to make sure your brand promise isn't worthless. This is RossTalk for the week of May 11, 2015. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago

How to make sure your brand promise isn't worthless.&nbsp;This is RossTalk for the week of May 11, 2015.&nbsp; In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications.&nbsp;New episodes are usually posted on Mondays.&nbsp;www.garymross.com&nbsp;&nbsp; @garyrosschicago

How to make sure your brand promise isn't worthless

Gary Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes generally premiere on Mondays.

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How to make sure your brand promise isn't worthless

How to make sure your brand promise isn't worthless