Accounting Apps Podcast

How to Make the Most of In-Person Networking🧩

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Heather shares why real-world networking still matters for accountants & bookkeepers, offering practical tips to build genuine, long-term professional relationships without feeling salesy or awkward.

In this episode, Heather Smith explores the timeless power of in-person networking for accounting & bookkeeping professionals. Based on her article for Acuity Magazine, she shares stories, strategies, and tech tips for nurturing relationships authentically.

Article : https://www.acuitymag.com/business/how-to-make-the-most-of-in-person-networking/

  • Why networking isn't about selling, it's about trust and relationships.

  • Tips for event preparation, including reviewing attendees and sending pre-event LinkedIn messages.

  • Digital vs paper business cards: the role of QR codes, NFC cards, and LinkedIn connections.

  • Best conversation starters (including complimenting shoes).

  • The importance of post-event follow-up, such as voice memos and task lists.

  • Why introverts might actually be excellent networkers.

  • How to stay top of mind with minimal LinkedIn activity (just 12 posts a year!).

  • Real examples of relationships built over 15+ years that still add value today.

  • Encouragement for all generations—young professionals and seasoned leaders alike—to show up and contribute.

    • Contact details:

    Accounting Apps newsletter: http://accountingapps.io/

    Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

    LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

    YouTube Channel: https://www.youtube.com/ANISEConsulting

    X: https://twitter.com/HeatherSmithAU

    ...more
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    Accounting Apps PodcastBy Heather Smith | Accountant & Storyteller
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