How to make them care / Heydn Ericson / Circle #11

I used to say that 50% of service design is about communication. Today I think the percentage might be even higher...

Just think about all those moments where you need to collaborate with someone to get something done. Yes, that's like always.

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Sometimes what you need is the attention from your co-worker other times, it will be time or money from your CEO.

Whatever the case is, when you fail to show the benefits your work has for the other person, you won't get very far as a service design professional.

But as you know, communicating benefits is easier said than done. Let's take the common journey map, just as an example.

Should you show the entire map with all its richness and potentially risk losing people in the complexity? Or should you just show a small part of it but risk that people will oversimplify things?

This balancing act between what you tell, how you tell it, and when you tell it happens all the time. And it's one of those things that can make or break your day, project, and sometimes even career.

As this is such an important topic, we decided to explore it in more depth in our recent Circle community session. We discussed ways that help you find that perfect balance in your story. And also things definitely you want to avoid when communicating the benefits of your work.

In this episode, Heydn Ericson, who hosted the session, shares the most important guidelines that emerged in our session with you.

You'll hear, that there are many small and practical things you can do to increase the chance that you'll land your message. It's empowering once you have the awareness.

Enjoy the conversation and keep making a positive impact!

--- [ EPISODE GUIDE ] -—

00:00 Welcome to the Show

03:00 Who is Heydn

03:45 Why this topic

09:30 Getting specific

11:15 Do we need this

13:15 Is it on us

15:30 Signs of success

18:30 Study their PowerPoint

22:45 Make it digestible

31:00 Little stories

36:30 How are you seen

39:15 Part of our identity

42:00 Advice for introverts

43:15 Quick recap

46:30 Closing thoughts

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Join our community of in-house service design professionals at the Circle.

www.servicedesignshow.com/circle/