Is it really that important to focus on making your audience feel something when they watch your video? How do you go about making sure that your videos even convey the right emotions?

I recently got the chance to chat with Michael Langdon about this. Michael helps brands quadruple conversion rates through data-driven video strategies that connect consumers to products. He’s the director of Levity and bestselling author of Welcome to the Age of Emotion: How to attract and connect with customers using video.

In this episode, Michael shares with us why it's so important for video content to have an emotional element, how to start creating videos with more emotion, and more.

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