What would it look like if your entire agency was just a little more focused on one thing?

It's often discussed but rarely done with complete dedication and execution.

Could that focus be repeated over and over again to any and all producers who wanted to participate?

It's possible the entire staff could be reshaped and structured to support this new deep dive approach to sell insurance. 

Chris Beardslee, Executive Vice President at Allied Insurance Managers, talks about how serious his agency is about finding specialties.