Most B2B companies get pitched AI that sounds great in demos but doesn’t fix what’s actually broken: fragmented systems, manual order entry, and buyers who just want things to work.

Aaron Sheehan has spent over a decade building eCommerce platforms for manufacturers and distributors. He’s VP of Strategy and Partnerships at OroCommerce, and he’s not buying the hype. Instead, he shows us the right way to do things with AI in the very dynamic and ever-changing B2B world.

In this conversation, we dig into why so many B2B AI projects fail, what actually delivers ROI, and why agentic commerce isn’t nearly as close as the marketing suggests.

If you’re evaluating AI for your business or trying to figure out where the budget should go, this one’s worth your time.