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How to Make Your Amazon Business More Attractive to Investors
Jim Mann is a serial entrepreneur, brand creator, Amazon FBA expert, and creative digital marketer. Currently, he is the Director of Acquisitions at Thrasio, the largest acquirer of Amazon businesses and one of the top 25 sellers on Amazon. Before Thrasio, Jim was an FBA seller for six years, managing and running all aspects of a travel brand on Amazon across the US and Europe. He specializes in e-commerce, private equity, online retail, third-party sellers, and more.
In this episode…As the Amazon marketplace continues to grow, more and more entrepreneurs are joining the platform to start new businesses. While many of them can build very profitable businesses in a short period of time, these businesses may not have much brand recognition. So, when exactly does a business become a brand on the Amazon marketplace—and how does this impact its ability to sell?
According to Jim Mann, the Director of Acquisitions at Thrasio, an Amazon brand is a business that sells its product at a certain price, converts well, and receives good reviews from its customers. As he says, a good brand is extremely attractive to investors because it has a proven track record and a promising future trajectory. With this in mind, what is Jim’s advice to entrepreneurs looking to build and sell a successful Amazon brand?
Jim Mann, the Director of Acquisitions at Thrasio, joins James Thomson in this episode of the Buy Box Experts podcast to talk about his firm's process for investing in FBA private label brands. Jim explains the criteria he looks for in an Amazon brand, what differentiates a good FBA investor from a bad one, and how Thrasio stands out from other aggregators in the market. Stay tuned.
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By Joseph Hansen and James ThomsonJim Mann is a serial entrepreneur, brand creator, Amazon FBA expert, and creative digital marketer. Currently, he is the Director of Acquisitions at Thrasio, the largest acquirer of Amazon businesses and one of the top 25 sellers on Amazon. Before Thrasio, Jim was an FBA seller for six years, managing and running all aspects of a travel brand on Amazon across the US and Europe. He specializes in e-commerce, private equity, online retail, third-party sellers, and more.
In this episode…As the Amazon marketplace continues to grow, more and more entrepreneurs are joining the platform to start new businesses. While many of them can build very profitable businesses in a short period of time, these businesses may not have much brand recognition. So, when exactly does a business become a brand on the Amazon marketplace—and how does this impact its ability to sell?
According to Jim Mann, the Director of Acquisitions at Thrasio, an Amazon brand is a business that sells its product at a certain price, converts well, and receives good reviews from its customers. As he says, a good brand is extremely attractive to investors because it has a proven track record and a promising future trajectory. With this in mind, what is Jim’s advice to entrepreneurs looking to build and sell a successful Amazon brand?
Jim Mann, the Director of Acquisitions at Thrasio, joins James Thomson in this episode of the Buy Box Experts podcast to talk about his firm's process for investing in FBA private label brands. Jim explains the criteria he looks for in an Amazon brand, what differentiates a good FBA investor from a bad one, and how Thrasio stands out from other aggregators in the market. Stay tuned.