Welcome to the second episode of Pyvot Point - your AI-generated audio sidekick for making sense of modern marketing (and maybe winning some budget along the way).

In this episode, we’re flipping the lens inward and tackling a classic marketer’s dilemma: How do you get your CEO to actually love your marketing spend?

Spoiler: It’s not by bragging about clicks and impressions.

We break down:

• How to ditch vanity metrics and speak the language of ROI
• The KPIs that actually matter to the C-suite (like cost per lead and marketing-generated pipeline)
• Why your CRM is secretly your best friend in proving value
• A smarter way to repurpose high-performing content across channels
• The do’s and don’ts of integrating AI without losing your strategic edge
• And how to turn seemingly tiny conversion wins into big financial impact

Whether you’re prepping for your next board meeting or just want to be taken seriously as a marketing leader, this episode is your cheat sheet for transforming marketing from “nice to have” into business-critical.

Hit play, talk numbers, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

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