Make no mistake, Email Marketing is the lifeblood of most businesses. And the demand for results keeps growing. Because email marketing is so critical, there are two episodes dedicated to it. Learn how to build your email strategy around defining a solid purpose and how to reverse engineer your email campaigns for the best, most profitable results. From the email list to the call-to-action to landing page strategies -- it's all front and center in this episode. Listen in for a special high-value tip at the end!